- Launch project
The challenge of this project was how to create a notebook with added value to an over-saturated market. Peel provides a very minimal brand language combined with added value in their products. It was my goal to merge a minimal aesthetic with a subtle yet valuable functionality.
After presenting and receiving feedback on the conceptual development phase, we decided that it was best to make the added value through functionality, as hidden as possible and something that could be self-identified by the user.